Just one year after the launch of SBOA Tenant Insurance (http://www.sboati.com, the SBOATI product is being offered at more than 1,100 storage facilities nationwide, including participation by seven of the 30 Top Operators as measured by the Self Storage Association. Program participants include long-time industry leaders Metro Self Storage, Morningstar Mini-Storage, SecurCare Self Storage, Simply Self Storage, Strategic Storage Trust, Absolute Storage Management, Storage Pros Management, and The Jenkins Organization.
SBOATI was founded “By Owners, For Owners”, and is owned and operated by some of the largest operators in the self storage industry. “We understand what operators are looking for since we are offering the tenant insurance at our own facilities,” explained Ian Burnstein, the President of SBOA Tenant Insurance. “We built this program by selecting the best features of existing programs, and enhancing them to meet the needs of both owner-operators and self storage tenants,” Burnstein added.
The SBOATI program emphasizes education, training and penetration with the goal of providing industry-leading coverage to tenants and superior service and support to self storage owners and operators. Mario Macaluso, one of the principals of SBOA Tenant Insurance, emphasizes that it is the operators and their staff who are the integral part of the process in marketing tenant insurance at the site level. ”SBOATI’s philosophy of supporting operators is the reason why we offer best-in-industry revenue sharing and best-in-class training systems,” said Macaluso.
In accordance with those goals, Director of Marketing Kim Evered, formerly of G5 Search Marketing, works to improve penetration at participating facilities. According to Evered, “We work in partnership with our owners to accomplish their goals for tenant insurance and to provide them the personal attention that they need.”
Matt Nagel, Chairman of Metro Self Storage, commented, “We are extremely pleased with the results of the program.” He added, “With the assistance of the staff at SBOATI we were able to increase our penetration to more than 70% of all rented units.”
Enrollment in SBOA Tenant Insurance is open to all facility owners and operators by visiting http://www.sboati.com, or calling 888-288-9148.